Unleash growth: some ways to expand your business with Instagram.

Boost your small business: Instagram growth hacks

Today, many people use social networks not only for communication, but also for promoting their business. Instagram is one such platform. 

This service has great potential for those who want to grow your business online with its help. To do this, you just need to competently and correctly conduct market research and target audience, and also build an optimal marketing program.

Many Instagram users today have become convinced of the strength of the service. The platform has many tools that will allow small and medium-sized businesses to successfully develop on it.

Why should you use Instagram for your small business?

The resource's potential is growing due to user behavior. They love to communicate with famous companies and brands online. About 90% of users constantly follow certain brands, and about 50% regularly make purchases from them.

Free social media marketing provides an opportunity to expand your customer base by attracting new potential customers without spending large sums of money. To promote, all you need is a registered account on the platform and a camera.

With the correct creation of your Instagram marketing strategy and account management, the user is provided with ample opportunities for promotion. Statistics show that 80% of users say that the Internet helps them conduct research and find out the popularity of their service or product on the Internet. There is a step-by-step strategy that we recommend using to implement your plans.

What will help you realize all your plans and get maximum profit from doing business on Instagram? A special service called Pygma, which has a huge number of tools with built-in AI, which is configured specifically to help account holders in this network. This assistant will surprise you with a set of functions that can be used to develop any business.

⚙️ Correct profile settings

When creating your account on the platform, it's worth remembering that settings are constantly changing and new functions are appearing, which you need to constantly monitor. Business categories, methods of communication and location are regularly updated, to which one or another product is usually tied for more successful implementation among the target audience. Therefore, it's important to constantly check for updates to ensure that your profile is consistent with the branding and is moving quickly.

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🖥 Link optimization

Instagram offers five link fields that a user can effectively use to promote their business. Such resources can be used to distribute advertisements and content. If your company shares links regularly, successful landing page promotion is guaranteed.

To do this, the site offers to use a special program, which will help you set up links as quickly and correctly as possible. With the help of such resources, you can distribute links to each post to obtain user generated content.

Also, this soft will help you plan new content and optimize it for your target audience. Thanks to the resources, you can optimally customize your page, share with subscribers important information about the work of your company, and so on.

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📍 Applying Geotagging

You need to add information about your real location to your company. Thanks to this, Instagram compiles posts, sorting them according to their target audience. All these points will help increase brand recognition.

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📱 Saving posts

This feature is not publicly available, but by using it you can promote your Instagram marketing strategy more successfully. The social network will help you save posts and then sort them by topic so you can view them later. Using this function for promotion is not necessary, but is recommended.

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Main ideas for the post collection:

1. there is an opportunity to compare messages and determine what competitors are writing;
2. clarity will appear on what topics to write posts on in the future;
3. will provide an opportunity to receive inspiration for posting visual content;
4. will help you find out if customers are happy with your product.
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🔵 Benefits of using stories highlights

This feature will make it possible to distribute more information about your company on the Internet. It will allow you to place links to your product in the content, so that the user can easily find the product he or she needs. To do this, you will first need to create a full account and undergo verification in order to optimize your profile.

It's important to start with these basics:

• specify the exact location of the company;
• repost posts and create charts;
• answer all customer questions about your products;
• Constantly publish information about the quality and features of your product.

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👁 Consistent style and aesthetics

You need to make sure that your company’s pages on different social networks look approximately the same. This will make the brand more memorable and increase consumer trust. When conducting such work, special attention should be paid to:

• page color palette;
• same logo icons;
• the same font and so on.

When posting, you need to take into account how it will look. When using certain filters on one channel, it's important to apply them on all the others. 

Take advantage of the great opportunity to decorate, diversify and make your content unique with the help of Pygma. This incredible service has a huge number of tools that help bloggers develop faster and get not only profit from it, but also real pleasure. Specially trained AI has skills that are not available to other similar programs. And a special trial period will allow you to test all this completely free of charge.

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🗞 Always fresh information

The frequency of publishing content of different types is determined by the number of subscribers. If you have more than 20,000 subscribers, experts recommend publishing posts 2–3 times a day. It will be difficult, but it will increase your engagement. They need to be given constantly new and fresh information about their product.

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⌨️ Use of metrics

This will allow you to understand what stage of development your business is at. Metrics will be the basis for measuring a company's success online. Instagram has a separate tab where all similar information is posted. You should go there periodically and get acquainted with it.

This will allow you to understand and increase audience engagement and, if necessary, give you time to correct everything. The main metrics are:

• the number of clicks on your links;
• average percentage of audience engagement;
• number of new followers.
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More benefits for followers

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If you have plans to quickly increase the number of your subscribers, regularly hold giveaways and promotions. This will provide an opportunity to instantly increase this indicator. If all steps are done correctly, then engagement will also increase.

Holding contests will consistently help promote your business. According to statistics, those companies that conduct it regularly increase the number of their subscribers 70 times faster. If you're not a fan of contests, consider offering discounts to loyal or new customers.

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#️⃣ Using hashtags

With this tool, you can categorize content. Hashtags on Instagram are the most effective and make it possible to bring your content to trends using the right combinations of links. When content becomes trending, it ends up in the feeds of other social network members. As a result, you will increase your audience reach without spending a dime on it.

It's recommended to add 30 hashtags per post and 10 per story. The main thing is to make sure everything is natural.

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Basic hashtags are:

• locations;
• industry-specific;
• branded;
• descriptive.

Each of these categories may have additional hashtags, more specific ones. Ideally, you should use general and specific hashtags to target the customer towards a specific product niche.

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🔋 Involvement

Instagram was created for people to connect with each other. In order to promote your account as effectively as possible, you need to constantly stimulate social media engagement. This shows you are interested in the community. Expressing gratitude to your subscribers will also help you increase their loyalty.

To properly communicate, you need to set aside a few minutes a day to respond to audience comments or questions. Answers should be given as honestly as possible. There is no need to use templates and blanks.

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What to do with your competition

Any business on Instagram will be successful, regardless of its orientation. It might be:

• book store;
• workshop;
• service station;
• online store, etc.

If you have an audience on the platform, business will always be successful. If you want to promote your business on several platforms in networks, then it's first important to make sure that Instagram is where the majority of your potential clients are located. In this case, you will not have to spend your money on your Instagram marketing in other networks. It's easy enough to do this.

It’s not necessary to constantly monitor your competitors’ actions on Instagram. But you can monitor the ways in which they promote their products and, if necessary, adjust your social media strategy, making it more successful on the platform.

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👨‍🦰 Surveys among clients

If there is a need to check customer activity specifically on Instagram, you can conduct a short survey. You can post this information on your page or send it by mail to your clients. It's important to ask which channels they use most often to make purchases.

Comparison of target audience

Every group of people is active online on a particular platform. Therefore, it's important to find out.

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📈 Carrying out competitor analysis

Among your competitors' clients, there may also be your potential buyers. Therefore, it's important to monitor the work of such pages, constantly offering the best conditions for the buyer. These could be discounts on a specific product, periodic promotions or sweepstakes, and other events.

It's common for your competitors' customers to purchase your product at a certain time. If your competitors are doing well on Instagram in a certain niche, you can do the same. You just need to start promoting your business effectively, expanding your audience.

You should never be embarrassed to steal subscribers from your competitors. This is an excellent social media strategy that will bring the desired result. At the same time, you do not have to convey to such an audience all the benefits of your product, since they have already subscribed to similar resources.

To implement such an idea, all you need to do is like the post of such a user and invite him to subscribe to your page. You can also leave a short comment under his post.

Regular social media analytics will allow you to understand how the chosen strategy is working. Analysis of the platform will make it possible to optimize it at the right time, obtaining maximum benefits from the content and increasing the number of subscribers.

Testing will show how content engages with your audience. It will also help you understand how your products differ from your competitors, and will increase views and page visits. The better you can understand these factors, the more successful social media strategy you will be able to create.

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Making the most of setting up and using your business accounts

Regardless of whether you are a new member of the platform or already have your own subscribers, it's important to set the right goals for yourself at the initial stage of work in order to increase the number of clients. It's necessary to further determine the type of optimal content based on the interests of customers.

There are a wide variety of content options that can be published on the platform. Setting goals will allow you to properly organize and conduct the selected marketing campaign.

Small businesses on Instagram can choose to promote the following goals:

• sales increase;
• audience increase;
• increasing the company's recognition;
• increasing loyalty;
• increasing the number of page visits;
• developing partnerships.

It’s worth choosing one or more goals and preparing content of the appropriate type for publication on your page.

After the goals have been determined, you need to choose the optimal topic for the new content. This way, you can promote your brand consistently, and your audience will be interested in communication and interaction with you. All content should be based on the audience's interests. 

Pygma will help you create excellent advertising for your product or service, because it has such super abilities as: remembering a unique account style, personalizing posts, photo and video content, generating the right hashtags and much more. No AI has the capabilities of this system. You will definitely fall in love with this modern technology tool and feel the difference between managing your account yourself and the help of competent artificial intelligence.

Examples of main themes:

• custom;
• behind the scenes;
• gifts;
• surveys;
• education;
• product demonstration;
• historical;
• about traveling;
• motivational;
• psychological and others.

Once you have decided on your goals and chosen the appropriate topic for your posts, it's important to decide on how to publish them in the next step. The most widespread type is STORIES. They have the following benefits:

• will always be relevant;
• disappear from the page automatically after 24 hours and do not litter it;
• appear in subscribers' feed;
• it's possible to share videos.

Each post or video should contain a strong call to action. You can't force the user to do what you want, but you can always ask him to do it. That’s why posts must contain a request to the audience.

You can also invite them to follow you or buy your product. Typically, a call to action is a gentle reminder to subscribers that they have the opportunity to take advantage of great deals on your product rather than simply looking at your profile. This tactic can work wonders for increasing audience engagement and drawing more attention to your content.

Like every business owner, you likely don't have enough time to manage your Instagram account every day. Therefore, it's important to use a planning technique that will free up some time for you to focus on other aspects of the business. 

It's time to connect a system that will help you competently plan your account management in the smallest detail. Pygma has in its limitless arsenal of possibilities such a tool as a content planner, as well as an AI co-pilot, which not only listens to your every command, but also learns, gains experience and puts it into practice. 

To successfully promote a page on the platform, you can use methods to automate processes. All large social networking companies use them successfully today. Services operate based on parameters specified by the user. These tools are usually quite powerful and help you automatically attract subscribers.

Influential people on the platform who have a large audience and work in the same niche as you can help you grow your page fast. At a time when they will charge large amounts for advertising or collaboration, you can offer them an increase in traffic. In this way, you can make a profit with a small investment. To attract the interest of such individuals, you can offer them a certain percentage of sales that are made through the links of your store posted on their resources.

Posting short videos on your page will provide an opportunity to engage with your followers. These videos can be educational or entertaining. This is a universal tool to complement any content, especially if your Instagram account is used for business purposes.

Strategies you can use for your video include:

• tutorials that show you how to use your product correctly and effectively;
• the showcase will highlight the features of the product;
• interacting with text will allow it to strengthen your online strategy;
• entertaining content will help attract new subscribers and potential customers.

Throughout the entire process, you can monitor the effectiveness of your online videos by periodically conducting social media analytics. Over the course of a short time, you will be able to attract a large audience to your page, which will give you the opportunity to increase the number of buyers and also increase the visibility of the resource.

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Tips for your small business

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Most common goals to increase for business owners:

• sales;
• buyer loyalty to products;
• audience;
• product and company recognition.

An account on Instagram is the strongest and fastest way to attract subscribers to your resource. The platform gives thousands of members the opportunity to view your account. To use Instagram for maximum efficiency, when creating it, it's worth studying in detail other most active platforms on the network that have a large audience, number of likes or comments.

You should start with your profile. The brand must be made as recognizable as possible. You can use your original logo or icon for your profile picture for this.

Then you need to tell your new subscribers about yourself and your business in detail. Slogans can be included here. Please also add links. They can be in the profile and will be shared by users who liked your product.

When publishing any posts, you need to remember that this is not an advertisement. The post must contain the information the audience wants to know. This can be a description of your product or a general text about the rules for its use. When publishing promotional content, it should be combined with other information on the page of a similar nature so that more people follow you.

To succeed on Instagram, you must not only publish content on relevant topics, but also communicate closely with your users. It's important to subscribe to new pages, comment on posts and publications, likes and answer subscribers’ questions. This will encourage your audience to connect with you on a deeper level.

Paid subscriber boosting may seem attractive at first glance. But this does not guarantee that your product will be purchased more. A purchased audience won't interact with you. If such information reaches real subscribers, then they will have less confidence in you and your product. The audience needs to be attracted with a quality product and content.

Instagram carousels are another effective way to increase your number of followers. To do this, you need to posts that contain multiple graphic elements. They will work like a photo album and appear periodically in the feeds of potential customers. 

Do you want to surprise your followers with “delicious” content every day? The unique and super advanced AI service Pygma will help you with this. Here are the most modern, incredibly effective tools that will help leave every subscriber delighted. For example, personalized posts, stories and reels. Artificial intelligence will adapt to your style and will also be able to create excellent content based on your writing.

The regularity and frequency of publishing content will help develop the habit of subscribers to constantly communicate with you. The more such communication, the easier it's to bring your account to the forefront on the platform.

Maintaining consistency in publications ensures maximum audience engagement. It will be enough to post large-scale quality content once a week.

At all stages of promotion and promotion, it's important to understand that the selected strategy works as it should. At first, the number of subscribers and customers will be low. But there's no need to get upset. It all takes time. You must continue to monitor the audience, subscribe to new accounts, increase engage with your audience, and so on.

Using the resource tools Instagram Ads and Instagram Shopping will make it possible to direct potential buyers to your product or page using targeted advertising. It's paid, so you need to be ready to invest. Using such tools, you can list your products on the platform. When the user clicks on them, they are directed to your page. Such companies can be created with a precise indication of the market, niche and product location.

Using user-generated content will give you the opportunity to make communication with subscribers more intimate. Any photos, videos or content that is posted on their page that relates to your product or brand can be re-posted with the owner's permission.

This method can also be used to promote subscribers who are already using your product. This will allow you to build connections between potential buyers, increasing your audience reach and awareness of your company.

Additionally, you can use the capabilities of Instagram to target specific audiences. In this case, you should focus on the subscriber’s geographic location, his interests, character and other personal data. This approach will allow you to improve your social media marketing.